Importance of Natural Resources

“Pitch For Nature” – Business & the value of nature


Hi, I’m John I work for a company A big company A company that still doesn’t realise it relies on nature Which is why I’m organizing a meeting A big meeting To discuss “Natural Capital” It’s a new idea that’ll boost our business You’ve heard of ‘financial capital, right? So what is “Natural Capital”? Take Company A. That’s us We make shoes Lots of shoes So let’s take a shoe This one’s leather Leather comes from cows To make a cow you need grass and grain That’s a lot of land and a lot of water To make shoes, you gotta have a sole You think soles come from thin air? Get a grip We need rubber and lots of it This rubber comes from rubber trees Trees need land, soil and water We need aluminium for eyelets Another. Natural. Resource. Let’s keep moving We need energy; Water; Chemicals; Dyes; Our shops need building, cooling, lighting, heating And when our shoes wear out? Imagine this Severe floods hit somewhere important in our supply chain Livelihoods are lost Our factories fail ‘Hashtag’corporatenightmare But does it have to be that way? What if we replant forests to protect our sites from floods? Or restore wetlands to filter water? Or turn old shoes into something new? What if we realized that investing in “natural infrastructure” could save us cash too? So back to my question What is “Natural Capital”? It’s all the value that nature provides for us; the natural assets we have. If our company had to pay for our impacts on nature, we would owe $6.00 a pair. That’s real money So ask yourself: What does nature provide for your business? And shouldn’t it be on your balance sheets?


Reader Comments

  1. Investing natures capital ? Then just pay the right price for the resource to include the damage they cause by your use of them!

  2. Well written.  If your interested in this subject look up.  The Story of Stuff.  Cradle to Cradle.  Sacred Economics.  Its the future.  

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